Redwood Meadows, AB, Telephone (403) 949-2494   [email protected]

 Senior professional with over 20 years experience in management, sales, marketing, assessment and training in financial services, consulting, educational and political platforms. Known for building strong relationships, having a broad perspective, high emotional intelligence and strong analytical skills that combine to focus teams on deliverables and implementing creative solutions in changing environments. Core strengths include communication, conflict resolution, planning, organizational change and implementation.

 Professional Experience

Townsite of Redwood Meadows

Redwoods Meadows is unique community of approximately 1300 residents on leased First Nation land. The community operates as a municipality with a multi-million dollar budget, operations and administrative staff, dozens of volunteers and its own Infrastructure, Emergency Services and Taxation.

Mayor/ Councillor: 2007- Present

Elected Mayor responsible for all operations of Townsite management including overseeing numerous committees, staffing, planning, budgeting, governance, taxation and lease renewal.

  • Developed and successfully implemented programs and strategies to increase communication, capacity and output while decreasing operational expenses.
  • Expanded volunteer capacity by creating and overseeing new committees and positions for Sustainable Development, Government Relations, Emergency Services, and Lease Renewal.
  • Working with the Tsuu T’ina Nation, the Federal and Provincial Governments in many areas ranging from infrastructure development and maintenance to grant allocation.

Forethought Life/Canadian Funeral Programs/Assurant: 1999- Present

A leading marketing company and Insurance agency that provides innovative marketing, sales and customer service training, human resource assistance, and financial products to the Funeral Service Industry, generating revenue in excess of $80 million annually.

Director of Sales and Marketing- Western Canada: 2009-Present

Reporting to the President, responsible for developing new marketing initiatives and managing Western Canadian territory consisting of 75 accounts and 25 counselors.

  • Responsible for all aspects of business development including attaining new business, planning, sales projections, budgeting and business development.
  • Presented at numerous conferences and seminars on subjects ranging from new marketing initiatives to success factors in business to organizational change.
  • Utilized Masters Thesis to identify key factors in success, developing new business paradigm.

Sales and Marketing Consultant: 1999-2009

Reported to the director, responsible for all business development in Alberta and BC.

  • Consulted with clients in developing strategies to address business and learning needs.
  • Analyzed and evaluated organizational structures and capabilities.
  • Hired, trained and planned individual and corporate development programs.
  • Designed, developed, negotiated and successfully delivered dozens of marketing programs through direct and addressed mail, internet marketing, webinars and seminars.
  • Trained and proficient in a variety of sales modalities including SPIN Selling, Dimensions of Professional Selling and the Sanford Selling System.
  • Received the Daniel A Hillenbrand Award for the best results in Canada.

The Canadian College: 2005-2009

Post Secondary Institution designed to educate, certify and license Funeral Directors while providing ongoing continuing education programs and credits.

Instructor/Course Designer

  • Designed, developed and taught business management courses to adult students.
  • Developed on-line continuing education programs focusing on all aspects of management, organizational change, negotiation, and time management.

OTT Communications: 2004-2009

Publisher of numerous trade magazines.


  • Wrote and published monthly articles for two trade magazines. Articles focused on many issues studied in my Masters program from recruiting to leadership, vision building to organizational change.

Pepsi-Cola Canada Beverages Ltd: 1996-1999

One of Canada’s largest companies providing soft drink and other beverages to retailers.

Account Development Representative/ Customer Service Supervisor

  • Managed a territory of over 500 accounts and $3-4 million in revenue marketing Pepsi-Cola products, services and equipment to new and existing clientele across all market channels.
  • Controlled budgets for Customer Development Agreements, Local Opportunity Funds, and Grocery Rebates etc.
  • Collaborated in the assessment, interviewing, training and supervision of potential and existing staff.
  • Supervised, coached and developed a staff of fifteen representatives


Masters of Continuing Education- Workplace Learning: 2002

University of Calgary

Licensed Life Insurance Broker: 2000

Alberta Insurance Council

Bachelor of Arts – Concentration- Industrial Psychology: 1993

University of Calgary